I’ve witnessed an annoying trend in my inbox over the last few months.
It revolves around what I can only describe as begging emails, or what some may call blogger outreach.
And the people who send them don’t take the hint.
In most cases I just ignore the emails but that doesn’t deter 90% of those email senders.
They’re persistent and sometimes insistent that what they have to offer is the best thing since sliced bread.
It can be the third or forth email I receive from them before I decide enough is enough.
At that point I try to be as polite as I can and suggest they should look elsewhere to peddle their links and infographics.
I’m sure they’re not all that bad but there are a number of reasons why I will never look at them.
No Prior Contact
When it comes to blogger outreach, if you’re going to cold call, it’s unlikely you’ll get a positive response from me.
Sending me a template email that you send to lots of other bloggers will get sent to my spam folder.
Starting an email without addressing me by my name is also poor when the clue is in my website’s name.
But you have to ask yourself the question, why would I want to link to you or share your infographic if we’ve never had any prior contact?
I like to help people but I’m not going to link to any old stuff just because you ask me to.
You’re Too Insistent
Some of the blogger outreach emails I’ve received have been a little aggressive when I don’t respond.
It might seem rude when you don’t get an answer but I don’t know who you are so why should I respond?
Asking me if I’m not the person who creates content on my site is also the wrong question.
Can I put you in touch with the person who does if I’m not? Really?
If you knew my site, had taken any time to look around and found out what it’s about why would you assume that?
I realise it’s likely another of those template email responses and that’s another reason why I don’t respond.
It feels insulting!
You’ve Subscribed Me To A Mailing List Without Asking
Recent examples of emails I’ve received appear to have added me to a mailing list.
At the bottom of the email, there’s an opt out saying if I click it, I won’t hear from the person again.
That’s just plain naughty!
If your blogger outreach strategy includes adding me to a mailing list, you’ll be going straight to spam.
I’m pretty sure it’s also against the law.
What’s In It For Me?
I don’t want to be callous but you have to ask yourself why I’d add your link or infographic to my blog with nothing in return.
In other words, any links would be nofollow and sponsored articles would be disclosed as such.
Equally, if you want me to review something, I’m happy to do it if you send me the product for free.
I would disclose that I’d received the product for free in order for me to review it.
I don’t get quite as excited if what’s on offer is a link in exchange for you sharing my post on your social media channels.
It’s acceptable but you’re less likely to hear back from me unless your followers are relevant to what I write about.
What Do You Think About The Blogger Outreach Trend?
Have you seen an increase in begging emails asking for you to link to articles or share infographics?
How do you deal with them and what do you think of them?
Do you send these sorts of emails out yourself?
What kind of response do you get?
Please let me know in the comments section.