Bounce Rate: Are You Happy With Yours?

When it comes to my blog, the bounce rate sucks or at least that’s what Google Analytics tells me.

At best it’s around 60% and at its worst it can be as high as 80% but is that something I should worry about?

For those unfamiliar with the term, it’s:

  • a measure of the number of visitors who visited a page on your site and left without visiting any other pages.

Sté Kerwer wrote an in-depth article about it at Dukeo – Bounce Rate: Everything You Need to Know.

I can’t help thinking about how I read blog posts though and how that might affect the statistics.

How I Read Blog Posts

If you’re like me, you might catch up with the latest articles using an RSS reader or you might get an email update.

Either way, I look for what I want to read, go there, comment, share and then usually leave. That’s where some of the problem may lie.

If people who read my blog do the same thing and don’t visit any other page then that contributes to the bounce rate.

I’m doing the same on those people’s blogs too and not helping their rate either.

The question is am I actually concerned about this? The answer is yes and no.

Blog Internal Linking

Of course, I’d like the bounce rate to be lower.

I recently revived my blog and started again from scratch. That doesn’t allow a detailed internal linking structure!

Up until now I’ve not given too much thought to it. To improve that, I need to be more aware of how everything fits together: old and new posts.

How am I going to do that? Using an excel spreadsheet to work how best I can link posts together.

It will evolve with each new post.

Adjusted Bounce Rate

The Google Analytics blog discussed Adjusted Bounce Rate back in July 2012.

It’s an alternative way to track visitors using Google Analytics based on the time spent on your site.

You might set Google Analytics to record anyone who spends less than two minutes on your website as a bounce.

It then doesn’t matter whether they click on another page or not, it’s all about the time they spend on your site.

Mike Fulcher discusses this further in his blog post – Run A Blog? Better Fix Your Bounce Rate (link no longer available).

He mentions an alternative to tracking bounces by the amount of time a user spends on your website.

Instead, he discusses using a scroll technique. Google Analytics is set up to only count a visitor as a bounce if they don’t scroll down a page of your site.

The idea behind this is that it shows some interaction with your page.

There’s also an interesting blog post on Analytics Ninja about how it works on Google Analytics – Google Analytics Bounce Rate (actually) Demystified.

What About Using The Adjusted Rate?

I may switch to tracking using the adjusted method but I’m also in two minds about it.

The definition of a bounce is after all to do with visitors looking at more than one page on your site.

If they don’t leave the page they landed on then technically that’s a bounce.

Before I do anything though I’m going to do some serious testing with internal linking.

Over To You

Are you happy with your bounce rate? Have you switched to the adjusted method? How do you keep on top of your internal linking structure?

Please let me know in the comment section below.

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