When you consider that your About Me page is often one of the most visited pages on your blog, you’d be daft not to put some effort into getting it right.
it’s an opportunity to get across exactly why someone should read your blog.
But exactly how do you go about doing that?
Before I updated my About Me page, it was a short biography of my life to date with a couple of sentences about why I’d set up my blog.
In other words, it wasn’t fit for purpose.
What I needed instead was one in which I can convince a prospective reader what the benefits of my blog are if they continue to read it.
How To Structure Your About Me Page
When it came to deciding how I’d structure my About Me page, I took my inspiration from David Risley.
I wanted the page to follow the same minimal design as the rest of my blog but also to be a landing page.
Following David’s Effective About Page Formula, I decided to divide my landing page into three sections.
Section 1 – Benefits
This is the part where you spell out the benefits of your site.
I didn’t put the primary benefit as a headline but I might test that out in the future.
People are busy and don’t want to spend all day making a decision about your site.
Their attention spans are short so giving them bullet points about the benefits of readership makes things easy for scanning.
Rather than being about you, the bullet points need to help your potential readers identify how your site will help and benefit them.
Section 2 – Short Bio
David advocates using bullet points in this section as well for easy scanning and I’ve followed his advice.
In this section, I talk more about what you can expect from me as a blogger rather than who I am.
The reason being is that I wanted to cover that more in the final section.
I haven’t included social proof or authority indicators in this section but it would be a good place to put them.
Section 3 – My Story
In this section, you go into more detail about your background.
Although be careful not to waffle or go into too much detail.
David mentions that it’s good to focus on things that are specifically relevant to your brand.
I’ve put the sections I want to stand out in either bold or italic to facilitate that.
Above all though, you need to tell a story and make it interesting – even dramatic but never boring.
I may need to tweak that part of my page!
Call To Action
Between each section and at the end, you include an opt in form to encourage people to subscribe to your blog.
By having people on your email list, you can communicate with them on a much more personal level.
I use Mad Mimi to add the opt in forms onto my page.
Does Your About Me Page Need A Revamp?
My About Me page isn’t perfect but it’s worlds apart from where it was previously.
Now all I need to do is wait and see how it affects traffic and opt ins.
From there I can make some more tweaks if I need to.
So, tell me. When did you last update your About Me page?
Is it actually about you (like mine used to be) or do you promote your blog to your prospective readers?